Masterclass – Inside NGP: Product Innovation, Platforms, and Market Direction

• Aron Byrne-Carter, Market Trends and Insights Specialist 
• Pete Lomas, Industry Expert 
• Marco Zuin, Marketing Strategist & Project Manager | Tobacco & NGP industry expert 

NGP Trends

This masterclass will provide an overview of the current NGP market, highlighting key trends and consumer insights. We’ll also explore expected developments in the category and discuss ideas for innovation, helping you navigate the evolving landscape and identify new opportunities.