Navigating the Future: Innovation, Regulation and Sustainability in the NGP Era

Jose Becerril, Senior Consultant at Euromonitor International

The transition from combustible tobacco towards NGPs is expected to accelerate globally over the next decade, with Europe playing a key role in this turnaround. This presentation aims to highlight the challenges the tobacco industry will face to manage the disruption generated by the emergence of NGPs in a context of increasing innovation and regulatory scrutiny.