NNPA Talk – EU and Nicotine Pouches: A Story of Love–Hate

Talk with… 

• Jonas Lundqvist, CEO Nordic Nicotine Pouches Alliance (NNPA.EU)
• Robert Casinge, Editor-in-Chief pouchforum.eu
• Patrik Strömer, Secretary General of the Association of Swedish Snus Manufacturers

Nicotine pouches are gaining momentum across Europe – yet their regulatory future remains uncertain. This Spotlight EU session brings together leading voices from industry and policy to explore the evolving landscape, ongoing debates and the growing tension between innovation and regulation.

For those looking to dive deeper into regulatory frameworks and practical implications, join our dedicated Masterclass on Saturday, 11:30 – 12:15 in the Industry Lounge, offering concrete insights and hands-on guidance.