NGP industry meets in the Czech Republic on April 17 and 18

After Milan comes Prague: around two months after EVO NXT 2025, the date and location of the next edition of the innovative business festival have now been confirmed. On April 17 and 18, 2026, the NGP industry will move to the Forum Karlin in the Czech capital. The starting signal for the planning has thus been given.

Dortmund, 17.06.2025 – With EVO NXT, Messe Dortmund 2023 launched a modern format with a unique atmosphere that perfectly suits the dynamic industry for Next Generation Products (NGP). The organizers are now doing justice to the roadshow character with the move to a completely new environment.

The decision for Eastern Europe was a conscious one – a decision for a growing market in the field of alternative nicotine products. According to an assessment by the Broughton Group, products such as nicotine pouches, heated tobacco and electronic nicotine delivery systems are experiencing strong growth in markets such as Poland, the Czech Republic and Romania. The Broughton Group is a private contract research laboratory and consultancy specializing in analytical testing, scientific advice and support for a wide range of industries. EVO NXT visitors will know CEO Chris Allen from Milan, where he contributed his expertise to two panels and a masterclass on the topics of regulation and product quality in April.

According to the Broughton Group’s analysis, multinational companies and start-ups have recognized Eastern Europe as a strategic market and are investing heavily in local production, marketing, sales and research initiatives. This influx of investment enables better accessibility and at the same time promotes innovations that are tailored to regional preferences.

The regulatory environment in Eastern Europe is diverse and thus reflects the international situation. Another reason why Prague offers the best conditions for EVO NXT. The business festival has one main goal: to set the course for the future of the NGP industry together. This works with a mix of renowned exhibitors presenting their innovations, top-class speakers in the supporting program and plenty of space for professional exchange with other industry representatives. The focus will not only be on the latest trends and developments in e-cigarettes, heat-not-burn products, cannabidiol (CBD) products, pouches and other smokeless alternatives, but also on challenges such as increasing political regulation and consumers’ growing health and environmental awareness.

The planning for EVO NXT 2026 can now get underway. If you don’t want to miss any news about the trade fair until next year – whether exhibitor news or topics from the supporting program – you should sign up for the newsletter. And if you want to look back on the last edition of EVO NXT, you can do so on the website. Here you can watch the after movie of the event in the Italian capital. Because anticipation is the greatest joy…