Leading experts discuss innovations, market opportunities, and challenges.

On 17 and 18 April, 2026, Prague will become the hub of a growing and dynamic industry: EVO NXT 2026 will focus entirely on next-generation products – from e-cigarettes and pouches to heat-not-burn and CBD products. Located in the heart of Europe, EVO NXT offers a unique platform to discover the latest product innovations and establish international business connections. The high-profile conference program provides key insights into the most pressing issues and challenges facing the industry. A number of keynotes, panels, and workshops will focus on analyzing market developments, trends, and innovations.

Dortmund, 31 March 2026 – The complete program of EVO NXT is now available online, enabling optimal planning of the trade fair visit in advance.

The first day of the event (17 April) will kick off in the Industry Lounge with a masterclass by three industry experts from NGP Trends. At 10:30 a.m., the session titled “Inside NGP: Product Innovation, Platforms, and Market Direction” will be presented by Aron Byrne-Carter, Market Trends and Insights Specialist, Pete Lomas, Industry Expert, and Marco Zuin, Marketing Strategist & Project Manager. They will provide an overview of the current NGP market, highlighting key trends and consumer insights. At 1:00 p.m., Jose Becerril, Senior Consultant at Euromonitor International, will take the Main Stage with his presentation “Navigating the future: Innovation, regulation and sustainability in the NGP Era.” He will analyze the challenges arising from the dynamic evolution of the tobacco and nicotine market, particularly in terms of innovation and regulation.

On 18 April at 10:30 a.m., Lorenzo Guaragna, Head of Legal Analysis at TobaccoIntelligence, will present “Global & EU insights: Market and regulatory trends in the NGP landscape,” addressing current market trends and shifts while providing updates on the regulatory outlooks.

Focus on User Experience and Acceptance
Innovation will be the focus on the second day of EVO NXT. At 11:00 a.m., the panel “The Future of Nicotine Delivery 2026 – Which technologies will survive?” will take place on the Main Stage. Moderated by Marc Reisner, Editor-in-Chief of the trade magazines Die Tabak Zeitung and Tobacco Journal International, the panel will include Aron Byrne-Carter, Jerry Luo (Regional Sales Director at Vaporesso/Smooretech), and Ying Du from ChillMist/HEATX, among others. They will discuss which innovative technologies will actually last in the NGP market, with a particular focus on user experience and sustainability.

At 1:15 p.m., the Global Institute of Novel Nicotine (GINN) will host a panel titled “Innovation & Acceptance: Why consumers choose new nicotine products.” Also moderated by Marc Reisner, participants including John Dunne, Director General of the UK Vaping Industry Association (UKVIA), and Waqas Khan, CEO of CLEW Pouches, will discuss the latest trends in flavors and aromas, as well as consumer adoption, regulatory barriers, and opportunities for technology-driven product development in a shifting political environment.

>>> Anyone looking to identify regulatory challenges and innovative trends at an early stage, strategically leverage market opportunities, and expand their network at the decision-maker level will find the ideal platform at EVO NXT. Tickets are available via the online shop.

FESTIVAL AT A GLANCE
EVO NXT – THE INTERNATIONAL BUSINESS FESTIVAL FOR NEXT GENERATION PRODUCTS EVO NXT will be held in Prague on 17 and 18 April 2026 and is the meeting place for players in the NGP industry. In Czechia, manufacturers, retailers, distributors, researchers and investors, among others, will convene to discuss the current state of the industry and work together to set course for the future. End consumers can get an overview of the latest trends and products from big players in the industry as well as promising newcomers. And they’ll all be doing so in a very special atmosphere, because EVO NXT is an innovative business festival with a unique mix of information and entertainment – making it the perfect forum reflecting and supporting an innovative industry as it seeks to move forward.

DATE: 17 – 18 April 2026
EVENT ORGANISER: Messe Dortmund GmbH
LOCATION: Forum Karlin, Prague
VISITOR TARGET GROUPS: Top international decision-makers from the retail sector (specialist retailers, wholesalers, and retailers), manufacturing, distribution, and the service sector. International industry representatives from the e-cigarette, heat-not-burn, oral and novel nicotine, snus, CBD, and hemp sectors. Admission is restricted to trade visitors and end consumers of legal age.
PARTNERS:
• Confédération Européenne des Détaillants en Tabac (CEDT)
• Nordic Nicotine Pouches Association (NNPA)
• IEVA
• TobaccoIntelligence
• European Cannabis Association (ECA)
• CB Company
• UKVIA
• 2FIRSTS
• ECCC
• Svenska Snustillverkarföreningen
• Global Vape Alliance (GVA)
• Global Institute for Novel Nicotine (GINN)
• Tobacco Europe
• Euromonitor
• FuturNic