Hardly any other industry is as dynamic and innovative as the NGP industry. The market for next-generation products has grown rapidly and steadily in recent years. EVO NXT will bring the industry together for the fourth time in 2026 - this time in Prague. The modern business festival not only offers an overview of the latest innovations and products from international companies. Visitors also benefit from a top-class conference program that provides deep insights into industry-specific topics and challenges, giving them a knowledge advantage right at the start of spring. The focus topics for the program on April 17 and 18 have now been finalized. 

Dortmund, 27 November 2025 – The conference program will devote considerable space to the topic of international regulations. A topic unavoidable in an industry that, like few others, is influenced by external decisions over which it has no control. Keynotes and panels will address topics such as international guidelines, current WHO policy, and COP11, as well as their impact on the industry. Topics such as TPD3, TTD, as well as flavor and packaging regulations will also play an important role. In addition, there will be important aspects such as international tax policy, compliance, and market surveillance. 



Against this backdrop, Messe Dortmund deliberately chose the venue in Eastern Europe. According to an assessment by the Broughton Group, products such as nicotine pouches, heated tobacco, and electronic nicotine delivery systems are experiencing strong growth in markets such as Poland, Czechia, and Romania. According to the analysis, multinational companies and start-ups are investing heavily in local production, marketing, sales, and research initiatives. The Broughton Group is a private contract research laboratory and consulting firm specializing in analytical testing and scientific consulting and support for a wide range of industries. 

According to an analysis by the Romanian company WIDE ADVOCACY SRL, there is a wide-ranging market for next-generation products in Czechia, which are available here through a variety of distribution channels, both online and in local stores. According to the analysis, there are around 15,000 to 18,000 retail stores of various kinds selling nicotine products. Nicotine pouches are also currently legal to purchase in Czechia. WIDE ADVOCACY is an advocacy platform with an extensive network of experts in public affairs and global markets. 

Another key focus of the EVO NXT conference program will be the cross-industry topic of sustainability, which is also a major concern for the NGP industry. For this reason, participants will address topics such as sustainable packaging solutions, environmental standards, and the circular economy. Product safety and youth protection will also play a role. Scientific findings will be presented, particularly on harm reduction and the health policy debate. Presentations and discussions on new product categories, product development, innovation, and trends will provide in-depth insights into the NGP market. 

Strong partners contribute to the program

Work on the conference program is in full swing. Last year, not only EVO NXT partners such as the Global Institute for Novel Nicotine (GINN), Tobacco Europe, Euromonitor, the Confédération Européenne des Détaillants en Tabac (CEDT), and the Nordic Nicotine Pouches Association (NNPA) participated. What’s more, numerous renowned manufacturers and scientific institutions also contributed to the program, providing valuable insights in lectures, workshops, and panels. 

As the industry's central meeting place, EVO NXT also offers a comprehensive overview of innovations and trends in the sector. The first names of companies that have announced their participation offer a small taste of the international line-up of exhibitors. These include, for example, NARCOS, a specialist in equipment and accessories for professional cannabis cultivation, Sikary, ESMOO, SSLT, SKE, and MASKKING with vaping products, the NGP online platforms Promotorzy Trading and Czech Distribution, and Pouch Solutions, the expert in nicotine pouches. 

The ticket shop for EVO NXT is expected to be available online in December. The latest news on this, as well as the program, exhibitors, and further information on EVO NXT, can be found 24/7 on the trade show website, LinkedIn, Instagram or via Newsletter.