As a trade show organizer, we want to make it easier for journalists to access information about our events and our company by means of accreditation. Accreditation is granted solely for the purpose of journalistic reporting.
Media accreditation may be granted to:
Persons who can prove their journalistic (including photo-journalistic) activity (with reference to the respective trade fair topic) as follows:
a. by submitting name articles that are not older than six months at the time of the event.
b. by submitting a masthead in which they are named as editors, permanent editorial staff or authors and which is not older than three months at the time of the event.
c. by submitting a written order from a full editorial staff in the original with reference to the current trade fair.
d. by means of a web link to an online publication that is established in the relevant industry community and can demonstrate appropriate coverage. In these cases, pre-accreditation is required due to increased verification efforts. Such online media must have existed for at least three months, have regular entries, and the last text related to the trade show topic must be no more than three months old. (In individual cases, there may be separate more detailed accreditation rules for bloggers and a separate status for bloggers).
e. by presenting proof, no more than six months old, that they work for school newspapers, or by presenting a valid ID from a youth press organization, or by presenting written confirmation from the school confirming editorial work for the school newspaper.
f. Holders of a valid press card issued by a domestic or foreign journalists' association.
Please note that the presentation of a press card is generally not the sole basis for accreditation. The trade fair organizer reserves the right to request further proof of journalistic activity in accordance with points a - e above.
The following groups of persons will not be accredited:
- Persons without journalistic credentials, such as account managers, sales managers, advertising managers or webmasters, PR consultants, as well as private escorts
- Persons who present a written assignment from a freelance journalist
- Persons who are exclusively privately active on social networks
