After Milan comes Prague: around two months after EVO NXT 2025, date and location of the next edition of the innovative business festival have now been confirmed. On 17 and 18 April 2026, the NGP industry will move to Forum Karlin in the Czech capital.



Dortmund, 18.06.2025 – In 2023, Messe Dortmund launched EVO NXT, a modern format with a unique atmosphere that perfectly suits the dynamic industry for next-generation products (NGP). The organizers are now doing justice to the roadshow character with the move to a completely new environment.

The decision for Eastern Europe was a conscious one - a decision for a growing market in the field of alternative nicotine products. According to an evaluation by the Broughton Group, products such as nicotine pouches, heated tobacco and electronic nicotine delivery systems are experiencing strong growth in markets like Poland, the Czech Republic and Romania. The Broughton Group is a privately owned contract research laboratory and scientific consultancy providing analytical testing, scientific consultancy, and regulatory support for a broad range of industry sectors. EVO NXT visitors will know CEO Chris Allen from Milan, where he contributed his expertise to two panels and a masterclass on the topics of regulation and product quality in April. According to the Broughton Group's analysis, multinational organisations and startups have identified Eastern Europe as a strategic market and are investing heavily in local manufacturing, marketing, distribution and research initiatives. This influx of investment is enabling greater accessibility whilst fostering innovation tailored to regional preferences.

The regulatory environment in Eastern Europe is diverse and therefore reflects the international situation. Another reason why Prague offers best requirements for EVO NXT. The business festival has one main goal: to set the course for the future of the NGP industry together. This works with a mix of renowned exhibitors presenting their innovations, top-class speakers in the supporting program and plenty of space for professional exchange with other industry representatives. The focus is not only on the latest trends and developments in e-cigarettes, heat-not-burn products, cannabidiol (CBD) products, pouches and other smokeless alternatives, but also on challenges such as increasing political regulation and consumers' growing health and environmental awareness.

The planning for EVO NXT 2026 can now pick up speed. Those who don't want to miss any news about the trade fair until next year - whether exhibitor news or topics from the supporting program - should sign up for the newsletter. On the other hand, a video-review of the last edition of EVO NXT can be found on the website.