There are still three weeks to go before EVO NXT kicks off in Milan. So it's high time to get an initial overview. After all, the format of the business festival stands out from the traditional trade fair concept. On 3 and 4 April, it's not just about pure product information - even if the list of exhibitors includes exciting names from the NGP sector. It's about providing visitors with up-to-date and important input from the industry in modern event formats. It's about creating a stimulating atmosphere for dialogue and thinking outside the box. Here you will find an initial orientation. 

Dortmund, 13 March 2025 – The world of next-generation products is innovative, dynamic and, above all, diverse. A diversity that is reflected in the four zones of the EVO NXT. Firstly, there is the E-Zone, where everything revolves around the e-cigarette, various liquids and individual parts such as mouthpieces and battery carriers. For example, Absolute E-Juice, one of the leading producers of liquids and flavours in the UK, and Vont, a young NGP manufacturer from Sweden, will be presenting their innovative products in this zone. Blendfeel, a domestic company from Italy, will also be there - one of the few companies that is able to produce e-liquids completely and independently in Italy.

The name of the Green Zone already reveals what it’s all about: it's the wide range of hemp products. Cannashock, one of the leading web shops for cannabis products from Holland, will be there, as will the Czech company EUPHORIA and NARCOS from Germany with premium CBD hemp oil products.

In the Heat Zone, visitors will find everything from the fast-growing HNB (heat-not-burn) segment. Chinese company BroadFar, and REJO, the global supplier of high-quality heat-not-burn products and its own brand of heaters and heating elements, will be represented here, for example. An all-rounder, on the other hand, is Next Tröber Europe GmbH & Co. KG, one of the leading foreign trade companies for lighters, smoking accessories and innovative smokeless products, based in Hamburg. They are also qualified of the next zone...

Finally, the O-Zone is dedicated to new alternative nicotine delivery methods - pouches and other oral products, for example. Well-known representatives of the industry at EVO NXT include the main sponsor of the business festival, ICE Nicopods, Iceland's first and only manufacturer of nicotine pouches, the US manufacturer CLEW, the Polish manufacturer of nicotine and energy pouches, Luna Corporate, and Garant with snus from Lithuania. There are also companies such as Den Norske Snusfabrikken, Camo Snus, Dholakia Tobacco, Landewyck with their Thor nicotine pouches and Vitalnic.

Top-class speakers from all segments in the supporting programme
Above all, EVO NXT also stands for a first-class supporting programme with keynotes, panels and masterclasses. It enables visitors and exhibitors alike to take a deep dive into the NGP topic. Top international speakers and renowned industry experts will provide key impulses for the young industry. The focus will be on (EU-wide) regulations, harm reduction, market analyses and trends as well as sustainability.

While the EVO NXT Stage is the venue for exciting keynotes and panels, interactive masterclasses and round tables will take place in the Vision Room. Top-class speakers include representatives from big players in the industry such as Andrea di Paolo, Vice President and Corporate & Regulatory Affairs Director at BAT Italy, Dr Sarah Cordery, Scientific Officer at Imperial Brands, Waqas Khan, CEO of CLEW Nicotine Pouches, Ray Hou, HNB Product Director at REJO, and Lukas Zdrazil, Brand Strategy Expert at ICE Nicopods. The retail sector is also strongly represented with Emanuele Marinoni, Vice President of the Federazione Italiana Tabaccai (FIT), Miguel Angel Martinez Cuadrado, President of the Unión de Asociaciones de Estanqueros de España, Philippe Coy, President of the Confédération des buralistes de France, and Peter Schweinschwaller, President of the European Confederation of Tobacco Retailers (C.E.D.T.), among others.

In addition, there will be Jonas Lundqvist, CEO of the Nordic Nicotine Pouches Alliance (NNPA.EU), Dr Frank Henkler-Stephani, Senior Director Tobacco Harm Reduction at German Tobacco and Novel Products Association (Bundesverband der Tabakwirtschaft und neuartiger Erzeugnisse, BVTE), Philip Drögemüller, Managing Director of the Alliance for Tobacco-Free Enjoyment (Bündnis für Tabakfreien Genuss, BfTG), John Dunne, Managing Director of the UK Vaping Industry Association (UKVIA) and Ao Weinuo, Secretary General of the ECCC (Electronic Cigarette Professional Committee of the China Electronics Chamber of Commerce), as representatives of well-known industry associations.

The EVO NXT programme is rounded off not only by a festival-like atmosphere that encourages networking, but also with corresponding events that offer visitors plenty of opportunities for professional exchange and making new contacts. This not only includes the third edition of the Mission Mixologist Battle, where the audience can immerse themselves live in the production of individual liquid flavour compositions. It also includes the exclusive Get Together Event, where networking is paired with first-class food and cool drinks.

>>> The entire EVO NXT programme is available here 24/7.

>>> Tickets for EVO are available in the online shop.

>>> Accreditation for journalists: Please let us know when you would like to attend the EVO NXT via e-mail to presse@evo-nxt.de and send us a suitable document to legitimise you as a trade journalist.