BAT, Imperial Brands, ICE. They are all there. Big names can be found in the EVO NXT supporting programme. High-calibre speakers who promise valuable insights. And time is running out: EVO NXT starts in Milan in around a month's time. The ticket shop is open, so preparations for the visit to the trade fair can begin. What awaits visitors on 3 and 4 April, is a colourful selection of renowned exhibitors from the various segments of the NGP-industry. The atmosphere of a festival, including music. And a wide-ranging informative programme to further increase the added value for visitors and exhibitors alike. In addition, there will be an exciting event that will enter the next round after its premiere at EVO NXT 2024.

Dortmund, 6 March 2025 – The timetable for the EVO NXT Stage and the Vision Room has filled up even more. And it promises valuable input on the industry's pressing topics and issues. For example Messe Dortmund was able to win Andrea di Paolo, BAT Italia Vice President and Corporate & Regulatory Affairs Director, as a speaker on the topic of ‘Innovation and sustainability: harm reduction and health policies’. He will hold the slot on 3 April, 12:40 hrs, at the EVO NXT Stage. Also on the first day of the fair, at 17:00 hrs, Jonas Lundqvist, CEO of the Nordic Nicotine Pouches Alliance (NNPA.EU, partner of EVO NXT), will speak on the important topic of ‘EU and Nicotine Pouches: Regulatory Challenges and what's next’.

On 4 April, Dr Sarah Cordery, Scientific Officer at Imperial Brands, will be on the EVO NXT Stage at 10:50 hrs and will speak on the topic of ‘Heated Tobacco - Evidence Supporting Its Role in Tobacco Harm Reduction’. At 14:30 hrs, Jose Becerrill, Senior Consultant Tobacco & Cannabis at Euromonitor International, will give a presentation on ‘A regional outlook of the tobacco industry and the challenging transition towards NGPs’. The company conducts market research on consumer goods, economic sectors, demographic trends and lifestyles in Europe. Lukas Zdrazil, Brand Strategy Expert at ICE, will take part in the panel on ‘Global Nicotine Industry Trends & Innovation (Hosted by Tobacco Journal International & Global Institute for Novel Nicotine)’ on 4 April at 11:20 hrs and will speak at 13:45 hrs on ‘The Power of Brand - Driving Consumer Relevance in the Nicotine Pouches Category’.

Live and online, the Vision Room will also provide a current update on the most important political developments in Brussels and throughout the EU at 12:00 hrs on this day. More information on this innovative hybrid event organised by Tobacco Europe can be found here.

An exciting competition will also enter the next round on 3 April at 15:00 hrs. Last year in Málaga, the best liquid artists from the vaping scene competed against each other for the first time. Their goal: to convince a jury of experts of their individual liquid flavour creation. After EVO NXT 2024 and the second round at InterTabac/InterSupply in Dortmund in September, the Mission Mixologist Battle is now entering its spectacular third round! Defending champion Cristian Gallardo González from Vapers Experience will find out whether all good things come in threes then, being the winner of both previous events.

He now has to prove himself again in front of the jury in two rounds in Milan. His opponents: Goran Kristic (GASD GmbH), Filip Tokic (Dotmod d.o.o.) and Paulo Alves (Dexter/Feal). At the EVO NXT Stage, the audience will be able to watch the liquids being created live and immerse themselves in the art of mixing. Lots of excitement included.

>>> Note for journalists: Accreditation for EVO NXT 2025 is now possible. Please let us know when you would like to attend the Business Festival via e-mail to presse@evo-nxt.de and send us a suitable document to legitimise you as a trade journalist. Please find the accreditation guidelines here. Accreditation ends on 2 April, 16:00 hrs.