The countdown is on. In exactly one week, the SuperStudio Maxi in Milan will be transformed into THE hotspot for the NGP industry. EVO NXT is coming to Italy's fashion and business metropolis. On 3 and 4 April, a mix of renowned exhibitors and a top-class programme will provide in-depth insights into the most important topics relating to this dynamic industry. Last-minute travellers can still secure their tickets online.

Dortmund, 27 March 2025 – When they hear Milan, people immediately think of fashion and culture. Milano, as the city is called in Italian, is also one of the leading economic and industrial cities, the second largest city in Italy and the capital of the Lombardy region. The cultural, media and fashion metropolis is also a trade fair city, university city and home to the Italian stock exchange. Thanks to its convenient location, Milan is a hub of the rail and motorway network and, with three international airports, is Italy's second largest aviation hub.

The best conditions for planning a trip to EVO NXT. Also because there are virtually no limits to what you can do apart from visiting the trade fair. Visit sights such as the famous Scala, the cathedral, the Castello Sforzesco or the Pinacoteca di Brera in the Palazzo di Brera. Shopping in the Galleria Vittorio Emanuele II, Via Torino or on the exclusive Via Monte Napoleone. A detour to the Giuseppe Meazza Stadium or to the Royal Park in Monza, the Formula 1 circuit around 30 kilometres north-east of Milan. Or simply enjoy the Italian dolce vita with delicious pasta and a good glass of wine. A business trip can be wonderfully combined with tourist pleasure here.

The EVO NXT programme also speaks for itself. International exhibitors such as Blendfeel, BroadFar, CLEW, Dholakia Tobacco, ICE Nicopods, Landewyck, Luna Corporate, NARCOS, Next Tröber Europe GmbH & Co. KG and REJO will be travelling to the event with their latest products and innovative technologies. There will also be high-calibre speakers from various areas of the industry. These include representatives from renowned manufacturers such as BAT, Imperial Brands and ICE Nicopods. There will also be experts from the retail sector - for example from associations such as the Federazione Italiana Tabaccai (FIT) and the Unión de Asociaciones de Estanqueros de España - and from other industry organisations such as the German Tobacco and Novel Products Association (Bundesverband der Tabakwirtschaft und neuartiger Erzeugnisse, BVTE), the Alliance for Tobacco-Free Enjoyment (Bündnis für Tabakfreie Genuss, BfTG) and the UK Vaping Industry Association (UKVIA). Scientific approaches will be provided by speakers from TobaccoIntelligence, Tobacco Europe and Sanova, for example. The main topics will focus on the biggest challenges facing the NGP industry: (EU-wide) regulations, tobacco harm reduction, market analyses and trends as well as sustainability.

In addition to the variety of exhibitors and knowledge input, there is also a relaxed festival atmosphere that fosters valuable networking and the ability to think outside the box. The Business Festival moves off the beaten track of a traditional trade fair. For example also with events such as the Mission Mixologist Battle or the Get Together Event, which further intensify the professional exchange.



>>> Tickets for EVO NXT are available via the online shop on the website - as a day ticket or as a permanent ticket for both days of the trade show. Tickets for the Get Together Event, which takes place in a nearby boutique hotel on the evening of the first day of the show, are also available online. With first-class food and refreshing drinks, networking is even easier here.